User Experience:
The Ultimate Guide to Usability

Master user experience in this practical, video-based, online training course.

Do you want to design a better user experience?

Get the inside track on web user experience in this 9-hour, online, video training course.

Not only will you discover the steps needed to create great user experiences, you’ll also get the chance to try them out on a design problem you’re working on right now.

By the end of the course you’ll understand your users and their goals, design great looking web pages, create web sites that are easy to navigate, prototype your web site and usability test your design.

Launched just 18 months ago, this course already has over 3000 students. Over 80% of students give the course a perfect rating of 5/5.

Matthew Magain

The depth and breadth of content covered in this course is seriously impressive. All of the major UX techniques are covered in a way that anyone could take this advice and apply it to their own projects or organisation. If you want to learn how to do user-centred design, this is the course to get.

Independent review by Matthew Magain, co-founder, UX Mastery

Learning objectives

A career in User Experience is one of the most rewarding and challenging jobs in the technology sector. This online training course will give you the background you need to make a go of it. You'll learn how to:

  • Describe a proven, user centred design framework that supports end-to-end usability involvement in web projects (based on ISO 9241-210).
  • Use personas to share information about customers and their tasks in an engaging and usable way.
  • Develop cheap, throwaway prototypes to get quick and frequent feedback from your users.
  • Specify usability metrics to make sure your web site is neither under- nor over-engineered.
  • Get hands on practice with user experience techniques like personas, card sorting, contextual inquiry and heuristic evaluation.
  • Learn about different methods for usability testing web sites and when to apply them.

I looked all over the internet to get a concise overview of what UX Design was all about. I couldn't find anything until I came upon this course. It was worth every penny. This course answered every question I had about UX Design. I now feel like I have a path to follow.

Course review by student Ash Waechter

You can take this course any time, anywhere and on any device

The course has over 57 lectures and 9 hours of content.

The course is self-paced so you can dip in and out whenever you have time.

The course material is optimised to work on all devices, including laptops, tablets and smartphones so you can take the course at work, at home, or while travelling.

All of the video lectures, eBooks and worksheets are download-enabled. This means you can download all of the videos and other course materials to watch later when you may not have an Internet connection.

Every lecture has been fully transcribed as a text document. Comprising 137-pages and 67,932 words, this document is useful if English isn’t your native language or if you just want a readable and searchable version of the course.

On completion of the training, you will receive a certificate of completion and be eligible for free, e-mail-based, refresher training.

The course works on mobile and desktop

Why UX Matters

…in 3 minutes.

A taste of what we cover on this online UX course.

William Ghelfi

Who’s the instructor?

Hello, my name is Dr David Travis.

I'm a psychologist who has been working in human factors, usability and user experience since 1989.

I've published two books on usability, written over 30 scientific papers and I've led seminars and tutorials at international symposia.

This training course represents what I would cover in a 2-day, $4,600 in-house workshop. But since I can only offer a package like that to large organisations, I’ve distilled those two days of training into a self-paced workshop that individual students can purchase for $199.

SUMMER OFFER: Save 25%! Get the course for $149.

Buy now on Udemy for $199 $149

The support materials are really comprehensive and I liked the fact that Dr Travis provides access to practically every bit of material that is used and referred to. I truly believe that anyone (no matter what level of experience they have) will gain a massive amount of value from this course. As you can probably tell, I absolutely loved it.

Course review by student Jon Yon

This course helped George Atherton get a job in UX

After taking this course, George Atherton went for a job interview with Microsoft’s UX team. He wrote to say that “the course gave me enough background to speak with confidence during the interview about the UX design process, and being able to say that I’d completed a UX certification course gave me some mileage despite having little prior experience.” The great news is that he landed the job. So if your goal is to get a job in UX, take this course first.

This course helped Tyler Dylan Brown create a great user experience

After taking this course, Tyler Dylan Brown wrote, “This brought my entire Agile development team up to speed on how to integrate customer development/feedback into a user centered design process. MUST HAVE for engineers.”

This course showed Clasesdeguitarra tips and tricks to design better user interfaces

After taking this course, Clasesdeguitarra wrote: "Of all the courses I´ve taken here, yours was the one that really got things going for me. I managed to get the bounce rate of my web site from 75% to 30% just by following some simple things I learned from you. I also started working on some video lessons for my YouTube channel and guess what: I have over 1500 subscribers in just a few months. My FB page is over 2200 just because now I design my products and the promo associated with it thinking about a better user experience."

This course helped Alan Hurt expand his skill set to include user experience

After taking this course, Alan Hurt wrote, “I took this course as a web application developer looking to learn some UX basics in an effort to bring in more User Experience design aspects to my work environment, and I have to say the course exceeded my expectations with what I learned. Each lesson teaches you something useful and the exercises actually make you think about what you are learning.”

Read on to discover what we cover in this course…

Section 1: Introduction

Lecture 1: Introduction and objectives

In this session, we get introduced and review the course objectives. We then briefly review the main business benefit of a focus on user experience.

Lecture 2: The 3 Principles of Usability

In this lecture, we review 3 key principles of user experience and we explore the international usability standard, ISO 9241.

Lecture 3: The Fable of the User Centred Designer

Follow a young man's journey as he discovers the three secrets of user-centred design.

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Before starting this course, I had already done a lot of reading on user experience. While I found the subject fascinating, I was also overwhelmed by the huge amount of information and how wide a field UX actually is. This course is very useful in giving structure to the knowledge and is fairly comprehensive in what it covers. The course is not just theory, in fact what makes it 5 stars in my view is the fact that Dr. Travis actually walks you through a number of methods that are central to the UX design process.

Course review by student Farrukh Bandey

Section 2: Going where the action is: Understanding users in context

Lecture 4: How usability depends on the “context of use”

This lecture explains why context is so crucial to designing a good user experience. We also review why, if you're a member of a design team, you are not representative of the target audience.

Lecture 5: What is a browser?

If we asked 50 people this question: “What is a browser?”, how many people do you think would give us a correct answer? Does this video challenge your views of how "ordinary" people think about technology?

Lecture 6: An introduction to contextual inquiry

There are many ways of getting an understanding of your users' context. Here we cover one of the more useful techniques: contextual inquiry. This technique lets you penetrate deep into the world of your users and discover what it is that they actually want to do with your site.

Lecture 7: Ozzie's Remote

Imagine you work for a company developing a new user interface for a home entertainment system. You’re going to visit a customer to see how the existing system is used. After you’ve watched the video, list 10 things you learnt from observing Ozzie in context.

Lecture 8: The 5 habits of highly effective researchers

Great field researchers demonstrate 5 key behaviours. Let's review each of those behaviours in turn.

Lecture 9: Empathy Map

Use this worksheet to remind you what to pay attention to during a site visit.

Lecture 10: Contextual Interview Summary worksheet

A handy form to summarise your observations during a contextual inquiry.

Lecture 11: Interview Highlights worksheet

A handy form to summarise your observations during a user interview.

Quiz 1: Flash Quiz

Test your progress so far with this shore quiz.

Lecture 12: Answers to the Flash Quiz

Here are the answers to the quiz along with detailed explanations for each answer.

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I've been on a number UX design and usability courses. But this course not only has taught me so much more, it's given me a better structure to my approach and a massive list of other sources that I can visit in order to improve my skills and help my clients. I would not hesitate in recommending this course to you.

Course review by student Karen Peters

Section 3: How to get niche quick

Lecture 13: Introduction to personas

Does your web site suffer from 'elastic user' syndrome, where you give equal value to every possible user doing every possible task? In this lecture, we explain why “Something for Everybody” means “Everything for Nobody”.

Lecture 14: Walkthrough of a persona case study

Let's look at a case study where we are designing a mobile app aimed at walkers (hikers). How would we go about developing personas for this application?

Lecture 15: Data analysis techniques for classifying users

In this lecture, we review a more complex persona case study where the different behaviours are multi-dimensional. We also cover a number of ways of publicising your personas.

Lecture 16: Persona groups worksheet

Use this form to help you think about the main groups of user for your web site.

Lecture 17: Individual persona worksheet

Use this form to create a persona for your web site.

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This course is structured in the best possible way. I have been searching the web for online courses that are tailored like this and was disappointed till now. But this gem is right how I expected and wanted this course to be. Plus David makes it a fun and informal learning experience rather than a boring read through.

Course review by student Surya Saurav Mishra

Section 4: What can a London bus teach us about usability?

Lecture 18: Red Routes, or why featuritis doesn't work

A common design mistake is to assume the design should always be made as flexible as possible.A focus on users tasks can help us enormously.

Lecture 19: How to develop your own Red Routes

In this lecture, we review the benefits of a focus on red routes and then carry out a number of activities to identify red routes for different web sites.

Lecture 20: Red Routes — Quick Activity

Use this form for the red routes activity.

Lecture 21: How to build bulletproof user stories for agile

We need to embed some of the user's context into the red route. We do this by creating user stories.

Lecture 22: Red Routes And User Stories Worksheet

Use this form to create red routes and user stories for your own web site.

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I was sceptical in the beginning about online courses that are conducted so widely. I got to this through the STC UX group when a member pointed to this website with great feedback. I am glad that I did the course. Now, I can think of exploring the Usability field further to add to my professional expertise of Technical Documentation.

Course review by student Shubha Kumar Srivastav

Section 5: Beyond “easy to use”: Measuring the user experience

Lecture 23: Lean UX and hypothesis testing

How does your company measure the success of its products and services? Are product teams judged on how easy their products are to use or on how fast the products are completed? You might not think that user experience can be measured, but it can. Here's how.

Lecture 24: The ISO definition of usability

The ISO definition of usability gives us three measures that we can use to assess the usability of our web site. In this lecture we show how to unpack the definition of usability and apply it to usability measurement.

Quiz 2: Midterm Quiz

Test what you've learnt so far in this midterm quiz.

Lecture 25: Answers to the midterm quiz.

Here are the answers to the quiz along with detailed explanations for each answer.

Buy now on Udemy for $199 $149

Gives you all the insight you need, if you are starting out, and is a great refresher if you are already in the field. The course has tons of examples and pointers to additional resources for self-study, and David Travis has a great sense of humor.

Course review by student Bettina Kast

Section 6: Site structure and navigation: Finding is the new doing

Lecture 26: Introduction to information architecture

In this lecture, we introduce the topic of Information Architecture (IA) and show that it is about SMOLF-ing information: structuring, managing, organising, labeling and finding information.

Lecture 27: Organising content with the LATCH model

Richard Saul Wurman wrote a book called “Information Anxiety”. In it, he introduced the idea of the 5 hatracks: the 5 ways that you can organise any kind of information: location, alphabet, time, category or hierarchy. Let's look at how to use each of these organisational schemes.

Lecture 28: Information Architecture — Quick Activity

Use this form for the LATCH exercise.

Lecture 29: How to use online and offline card sorts

The hardest kind of information to organise is category information as you don’t know the categories that people use. In this case, card sorting is the technique to use. In this lecture, we describe how to run a card sort.

Lecture 30: Demonstration of an online card sort

This lecture shows a screencast of an online card sort in progress, so you can see how it works.

Lecture 31: Analysing card sort data

You analyse card sort data with agglomerative monothetic clustering. It sounds complicated, but conceptually it's quite straightforward. In this lecture, we describe this analysis method.

Lecture 32: Mental models and skeuomorphic design

If you understand your users’ mental models, you'll find it much easier to organise and structure information in a way that makes sense to them. But what do we mean by "mental models" and how can using metaphors in our design help and hinder?

Quiz 3: Flash Quiz

Check what you've learnt so far with this quick quiz.

Lecture 33: Answers to the Flash Quiz

Here are the answers to the quiz along with detailed explanations for each answer.

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This course is fun, easy to understand and comprehensive. As a marketing professional, I feel that it opened my eyes to another dimension of the customer experience and I am extremely happy that I took the class. Dr. Travis is witty, engaging and most importantly knowledgeable. Take this class… you will absolutely not regret it.

Course review by student Nicole V. Scott

Section 7: Simple rules for designing simple pages

Lecture 34: How to use UI controls properly

Basic user interface controls like radio buttons, checkboxes, scrollbars etc — are the building blocks of a design's "language". Here's how to use these controls correctly.

Lecture 35: User interface patterns and consistency

People have certain expectations about where certain user interface elements (like search) should appear on screen. In this lecture, we review those expectations and show how you can use them to your advantage.

Lecture 36: Progressive disclosure

Progressive disclosure is a fundamental principle of interaction design that allows you to simplify your user interface. It exploits a basic law of psychology known as Hick’s Law, but I like to think of it as a reverse strip tease. Here's why.

Lecture 37: CRAP ways to improve visual design

Visual design is often dismissed as eye candy. In fact, we can use four key principles of visual design to create more usable interfaces. These principles are Contrast, Repetition, Alignment and Proximity.

Lecture 38: Design activity: Redesign this form

Re-design this from to make it more usable using the principles of Contrast, Alignment, Repetition and Proximity.

Lecture 39: My solution to the form redesign activity

In this lecture, I redesign a form using these principles of visual design. You'll get a lot more from this lecture if you make an attempt at fixing the form yourself before you view my changes.

Lecture 40: Introduction to paper prototyping

Paper prototyping is one of the best methods we have of rapidly mocking up and testing our design idea with users. In this lecture, I explain what paper prototyping is (and what it isn't).

Lecture 41: Paper prototyping video

Watch this example of a paper prototype being used to test out an early design concept.

Lecture 42: The benefits of paper prototyping

Paper prototyping has a number of benefits over other prototyping techniques. Here are the main ones.

Lecture 43: What's in a paper prototyping kit?

Have you ever wondered what goes into a paper prototyping pack? Would you like to put your own pack together? This lecture shows you how to use the contents of your stationery cupboard to create paper interfaces.

Lecture 44: User interface sketching templates for web

You may find these templates useful when drawing out your own user interface designs.

Lecture 45: Paper prototyping helper kit

When you're creating a paper prototype, it saves time to have controls and buttons that you can cut out and re-use, without needing to draw your own. Here's a set that you can download and use. For best results, print on 6” x 4” card, use repositionable glue and don't run with scissors.

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As a relative newcomer to this field I found David's course well paced, informative, and extremely helpful in applying the theory into practice. In addition to the lectures there were a number of helpful templates that I will use in my work to help establish habits of best practice. I would recommend this course to anyone wanting to gain a useful overview of UX processes.

Course review by student Maxine Ramsay

Section 8: “And I have the data to prove it”: How to assess a web site

Lecture 46: The 2 types of usability evaluation

There are just two ways of evaluating user interfaces. Every evaluation technique falls into one or other of these categories.

Lecture 47: 10 heuristics of user interface design (Pt 1)

In collaboration with Rolf Molich, Jakob Nielsen created 10 principles or "heuristics" you can use to evaluate your interface. Here we review the first five heuristics.

Lecture 48: 10 heuristics of user interface design (Pt 2)

In this lecture, we conclude our review of Molich and Nielsen's usability heuristics.

Lecture 49: What people do and what people say

How can we get away with just 5 users in a usability test? The answer is because we focus on behaviour rather than opinion but this has important consequences for how we run a usability test.

Lecture 50: How to moderate your own usability test

In this lecture, we review the three main phases in a usability test and show you how to moderate your own usability test.

Lecture 51: Usability Test Moderation — The Comic

This comic guide to usability test moderation shows you the three stages of running a usability test and demonstrates how to run your own usability test.

Lecture 52: Keeping a Poker Face

Sometimes it’s hard being a usability test moderator. You need to make sure you keep a poker face. This video makes the point in a humorous way.

Lecture 53: Usability testing with a paper prototype

Testing a paper prototype is different to testing a live web site. How can you make the test interactive when using paper? This lecture explains how.

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David takes learners on a journey through the User Experience discipline that includes videos, comics and stories. In addition to a great presentation of key UX concepts, this course provides a wealth of reference material that practitioners new and experienced will find use for.

Course review by student Caroleigh Deneen

Section 9: What next? Putting your knowledge into practice

Lecture 54: Summary of key points

I want you to apply what you've learnt in your job, so tune in to this lecture to find out about free refresher training.

Quiz 4: End of course quiz

Test out how far you've come.

Lecture 55: Answers to the end of course quiz

Here are the answers to the quiz along with detailed explanations for each answer.

Lecture 56: Your feedback on the course

Let us know what you liked and how we can improve this course.

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If you're a designer or programmer looking to broaden your skill-set with in-depth knowledge of User Experience, you'll love this course. The author shows and demonstrates all the important UX knowledge in a language and way that will allow you to use them right away.

Course review by student Marco Kramer

Section 10: DVD Extras

Lecture 57: Course Q&A Seminar

This is a recording of a Q&A webinar held with students.

When does it start?

This is a self-paced course, so you can start anytime and view the lectures anywhere. Sign up now and you could be watching the first video in under 5 minutes (I've timed it).

How long will it take?

With over 57 lectures and 9 hours of content, this is an in-depth course. If you allocate 60-90 mins a day, and do all of the activities, it will take about a week to complete. But if you want to spread the course out over a longer period, that’s fine too.

What if I don’t work in UX?

You don't need a background in UX or usability to take this course. Most students have a background in web design, software development, business analysis and project management. If you're starting out in the field of user experience, or if you want to transition from your current job role to a career in UX, then this course is for you.

What if I get stuck?

I review the course forum every day and I answer all student questions within 24 hours. You can also send me questions by email. So if you struggle with any of the material, just ask a question and I'll help you out.

Can’t I learn this stuff from a book?

It’s certainly possible to build your user experience expertise by reading books and blog posts, but that can be a slow process and it makes it hard to see the big picture. By taking this workshop, you’ll see how the various tools and techniques in user experience fit in an overall methodology — and you’ll take your user experience skills to the next level much faster.

What if I don’t like it?

Over 2000 people have taken this online course and it has over 100 five star reviews, so I'm confident that you'll love this course. Just in case, I offer a 30-day, no questions asked, money-back guarantee. So sign up today, it's risk free!

Question not answered? Please drop me a line and I’ll do my best to answer it.

Deborah Mayhew

Dr. Travis has created a very thorough, very engaging overview of the UX Lifecycle, with lots of great real world examples and war stories from his own considerable experience to illustrate the guidelines and techniques he teaches you. Well worth the time and money.

Independent review by usability consultant Dr. Deborah J. Mayhew

Buy now on Udemy for $199 $149